How to Write a Killer Salesletter

Salesletter Writing Mastery

How To Write Killer Copy For Sensational Sales Of Any Product Or Service

Even If You Flunked High-School English


Step One: Studying The Masters


Which Copywriting Gurus Should You Study?

(HINT- The old masters are 7, the new ones are 7)

What materials should you study? Courses? eBooks? Videos? All of them?



Step Two: The Secrets Of Sensational Copy That Sells Any Product Or Service


1. Attention-Grabbing Headline

2. Gut-Wrenching Sub-head

3. Heart- Stopping Opening Sentence

4. A compelling story

5. Credibility + Believability = PROOF!

6. Benefits that either move a prospect towards a desired end or a Fear

that moves them away from something

7. Introduce the product as a solution: The product is the thing that will get them

the benefit they are drawn to, or protect them from the fear they are running from.

8.Testimonials - Who else has used this?

9. The all important offer: How to make an offer only a moron will refuse

- Your price

- Bonuses: How to make sales-boosting additions that sound more exciting than,

feel better than and are more desirable than the main product/service itself

10. Your Guarantee

(sometimes no guarantee works best. You'll learn how to refuse offering

a guarantee and still make bucket-loads of money)

11. Call to Action: Asking for the Order

12. The Close

13. The P.S.


Step Three: How To Start Imbibing And Assimilating The Consuming

Spirit Of Truly Great


Copywriting Into Your Genes

(copying it out by hand)



Step Four: The Four Kinds Of Copywriting Messages That Really Rakes Money

For You Or Your clients and why the first Three beats the last pants down!


1. Fear based Selling

2. Confrontational/Vulger based selling

(www.TheRichJerk.com, www.richvillain.com, www.the-poor-jerk.com

3. Anger based selling - (Clayton Makepeace's Lie, Lie Lies!

4. Benefits based selling



Step Five: How To Craft Money-Sucking Salesletters and Adverts Step-By-Step


1. First - STUDY your PRODUCT

2. NEXT - TALK to your market

3. gather a swipe file

4. begin to write -

speak your prospect's language

write without stopping

write the same way you talk to a friend you meet for a drink in a bar

edit your writing

5. Final draft


Step Six: The Arguement: Long Copy Or Short Copy - Which One Works Best?


Why both answers are wrong!



Step Eight: The Ultimate Success Short-Cuts Of Famous Copywriting Gurus


1. they study other gurus like mad...everyday!

2. they actively keep, maintain and update a swipe file!

3. they test and test and test and test and...keep testing

4. they teach (the best way to learn is to teach)

Most Important!

They build a Swipe File!