Tuesday, 31 August 2010

How to Build a List With Facebook

Take your conversations off of Facebook by inviting your contact list to add you to Skype, messenger or joining your newsletter list.

The more options you give them of keeping in touch with you, the easier it will become to grow your network on and off Facebook.

Developing long-term relationships with your contact list (and network) will be incredibly rewarding but have patience, successfully building a network from scratch via Facebook is effective but it takes time.

Search & Search Again

Choose your target audience carefully by looking for specific keywords in their profiles, browsing their political views, relationship status or perhaps even their education, depending on the niche markets that you target.
View The Friends Of Your Friends

First, log into your Facebook account and view the current events from those currently on your list. Remember, you can view the "Friends" of your existing contacts and add them to your Facebook contact list as well.
It's an easy way to grow your list.

If you are looking for people interested in specific things, you can browse available groups and join the ones that focus on your market. Here you will be able to find and add friends who are interested in the same topics that you are.
Develop Advertising Pages For Advertisers

With Facebook being such a large community, it should be no surprise that people are willing (and eager) to pay for good exposure on the Facebook website.
Considering this, an easy way to make money with Facebook is by creating a page
built exclusively around a current event or hot topic.

This way, you can generate traffic from Facebook by showcasing this page throughout your profile or by sending it to your contact list.
If you are able to generate a lot of interest (and traffic) to this page you can begin to offer advertising spots to those who would like to feature their product or service on your "Made for Facebook Landing Page".

To determine what kind of page to create, look at what is currently being discussed or build your page around recent events, celebrity gossip or other topics that appeal to your contact list.

Once you have built your page, you can easily create advertising sponsor boxes throughout your page by installing the "My Stuff" application.
apps.facebook.com/wildfire

This application enables users of Facebook to install any code within your Facebook profile page (or other Facebook pages).

After you have installed the application, use a graphic editor program to create an "Advertising Box" (or graphic that simply says "Advertise Here!". )
Once this is completed, you can begin promoting your new Facebook page.

This is easier to do than you might think. If you are active within forums or external communities, publishing a link to this page or including it within your forum signature may give it a jump-start, or take it a step further and feature the link within blog articles, comment boxes on other publisher pages, etc.

Once you have found an interested advertiser, remember to change the code in your advertising box to feature their website URL, to direct your Facebook page visitors there.

Charging a monthly fee for advertising on your page is an instant way to generate passive income on the side!
Remember, you can also choose to advertise on Facebook yourself using the "Facebook Flyers", the advertising boxes featured throughout the Facebook website.

This is the easiest way to start advertising on a wider scale, with the benefit being that the sponsored listings are designed to look like news feed items, which add to their effectiveness.

Facebook Marketplace
The Facebook Marketplace is a classified ad service available to Facebook members. You can post a "wanted" ad, "For Sale" listing or other type of advertisement at absolutely no cost.

The only time you must pay a fee is if you wish to feature you're ad across multiple networks ($1.00 per network feature).
The Marketplace will, by default, only show you listings from your current network. To see other listings you will need to change your primary network.

You can choose to list what you are looking for, or list what you have to sell/trade. This is a great way to promote your services, or you can use a different strategy and browse the "Wanted" ads to determine if you can locate and sell items to people who are searching for specific things.

One marketer I know scours the "Wanted" section each day and then checks out sites like eBay to see whether the items in demand are available. He purchases them at a lower price and resells them on the Facebook Marketplace.

While this is definitely nowhere near as lucrative as classified sites such as CraigsList, you can definitely make a bit of money within the Facebook Marketplace as it continues to expand and grow larger in size and popularity.

In the meantime, offering design services, selling domains or flipping websites or offering other 'digital" based services and products may yield you a few extra bucks.
Every time you place a listing on the Facebook Marketplace, it appears within your profile section, so people visiting your page can see what you are selling or looking for.

Friday, 27 August 2010

The Internet ATM Cash Machine! How to Make Over $20,000 Per Month on Internet Marketing on Autopilot

Starting an internet marketing career is not an easy task but this is not usually because of the work; people fail and easily give up because they are not earning money on their first few weeks which is a common error among first timers.

Popular question that I get from subscribers is "how much money do I make online?" and my answer is "I earn $20k or more every month", sounds impressive? But in reality a newbie can also earn the same amount if they only know the proper way in doing it.

As a beginner you should be patient. Since you are just starting with your business expect that your earnings will be little, but the important thing is that you are generating money in continuously regardless of the amount. Do not rush your journey to success because this may result in your failure. Take easy and money will flow naturally as you get the hang of it.

Once you are making some money consistently the next step that should concern you is how to make your online business grow. If you are already earning enough money online you should try investing some of it like selling web sites which is very profitable.

Imagine a simple, one page affiliate website can be sold for $5k or more and in a month you can do this 3 to 5 times that is $15K to $25K monthly, aside from what you earn from the website itself before selling it, that's more than what you can earn having a high paying job. This is just a part of my online business.

My online business works by creating small affiliate sites, profit from them and then selling them while I create new ones; this is on a monthly basis. I make sure that I maintain a number of websites which can be seen on my portfolio. You can also use this approach as your online business model, since it is very profitable, but remember to re-invest your profits to make it grow.

The next step to take is to outsource. Find people online that are willing to do the job for you. The more workers that you have the more products you can produce. But this is a process that you will need to learn slowly. You should be picky in choosing providers that can give quality results. Learn how to outsource and innovate as it can help your online business grow.

Although I am already earning over $20k monthly, I decide to still keep working hard because I have bigger goals and a bit ambitious too. I keep on working and think of other ways on how to earn 20x more of my current income and to further develop my online business.

There are other success stories that you might read online and one can be yours too just remember the key to online success is your willingness to learn and by being persistent in your endeavor. Make sure to start as an affiliate Marketer since creating affiliate sites is very simple and require no investments and not internet marketing experience at all.

The Easiest Way to Make Money Online - PERIOD (Fire Your Boss - This Really Works!)

Okay, DON'T fire your boss just yet..:-) But I'm going to give you an easy, elegant and expeditious path to perpetual profits online and it DOESN'T require any investment, gurus or nefarious nonsense of any kind. (which if you are like many people reading this right now, you probably don't believe.....and I don't blame you)

It's very simple, and the good news is you CAN start this weekend, and be making money next week. But I don't want you to take my word for it. I want you to try a NOVEL concept and try to prove me wrong instead. (because if you do it right you should make a few hundred bucks by next week)

Go to your favorite affiliate network and pick ONE high performing affiliate offer. Look for EPC values of 80 or above. (earnings per 100 visitors sent)
Register 1 domain to promote this specific product. If you've got 10 bucks, I'd register a.com. If you are worried about spending any more money, just register a.info for 99 cents.

Write 5 hyper specific articles every day for the next week on that SPECIFIC, high performing product. Make sure you have the product name in the title if possible.

Submit the articles to EzineArticles.Com (it's free if you don't already belong)
Put a ROOT level re-direct on the index of your new domain. You can do this on the server side....or you can simply put a basic html page on the root that re-directs to the vendor using your affiliate id.

(ALTERNATIVELY....you CAN also write a review of the product or service you are writing about on this page. This is a BETTER long term strategy, but if you need quick cash, it's not necessary, and you can always replace the re-direct with this page later)

I recommend writing 3 different resource boxes for your articles as well....so you can test, tweak and optimize your click through rate. (very important....but NOT necessary if it's going to hold you back, make you procrastinate or otherwise stand in the way of seeing this through)

After you've written your 5 articles per day and submit? Relax. Read a book. Rehearse your "I quit" speech. Watch Tru TV. Take a walk in the park....it doesn't really matter. If you've written 35 articles in one week, and do the above, you WILL make a minimum of a few hundred bucks, and you WILL have the PROOF you need that you CAN succeed online.

After that, it's just a function of scale. More articles. More high EPC affiliate products. More domains. And MORE money! Of course you will eventually want to change the re-directs to blogs, opt in pages, review sites, etc. (simply because they have more long term value....if you are lazy like me, the above will work "as is" for as long as you want as well!)a

Saturday, 21 August 2010

Make Money Online Fast With This 21 Step Internet Marketing Plan

Here's the plan. If you follow these steps you'll make it to the money.

1) Decide on your niche - make up your mind, decide on your niche, and work it until you make a whole lot of money. The big online niches are money, health/fitness, property/taxes and of course,
never to be forgotten internet marketing,

2) Figure out your path to profit - you want to begin by selling something low price, but with the ultimate intention of making a high price ticket sale further down the line,

3) Get a domain name - real simple. Go to one of the big domain name sellers like GoDaddy and do a search for the domain name you want. Typically, they're going to cost you approx 20 dollars,

4) Design your site - there are really only 3 important pages. Your squeeze page that collects your prospects name and email in exchange for something free, such as a free report, DVD, CD or eBook. Once your prospect enters their name and email they are brought to your sales page. The intention here being to sell your product, and immediately thereafter they are taken to your thank your page and that's it, at least the simple version, (and simple is usually best),

5) Get copywriting done - now that you've got the design figured out, you need sales copy or copywriting. Simply the words or text on your website that is going to sell your product. I suggest having a look at sites similar to yours to get a feel for what is required, and then either write it yourself or outsource to Elance or a similar website where you can outsource such projects,

6) Source/ create product - either write or record the product yourself, for example a how to guide on setting your own beekeeping complex in your back garden. Alternatively licenses to many products can be acquired online, that you can then go on to sell on your website,

7) Get an autoresponder - when your prospects visit your website, and choose to give you their name and email they're now on your list. The best way to continue to communicate with your prospects is by setting up an autoresponder. Basically this will allow you to communicate with your prospects en masse, by sending pre-written, specifically timetabled email messages,

8) Do email marketing/ write autoresponders - this is such a critical piece of the selling process, that is super important that you get really good at it. We would suggest taking some email marketing lessons to help build rapport by email, in order to ultimately make sales,

9) Det a free eBook to build list - source the gifts, free reports etc to deliver to your prospects when they decide to join your list, to give you their name and email,

10) Source bonuses for your offer - bonuses like discounts increase response that results in more sales.
For this reason, its important to source bonuses to tempt your prospects with, in order to make more sales,

11) Get website live - until its live, nothing is going to happen. This means when people type your domain name into the address bar on their browser and hit enter, your website shows up,

12) Make sure your Paypal/ shopping cart button works - the most important part of this game is getting paid.

13) Submit to directories - this is a good way to populate your website, to get linked to other sites, and to get ranked by the search engines, like Google, Yahoo etc

13) Social marketing - tell your friends, your followers etc on twitter, Facebook what you're doing and what you have to offer. This is a great way to get to your market,

14) Set up an AdWords campaign - drive traffic to your website with a advertising campaign with the internet's biggest pay per click, and search engine Google

15) write articles - write articles that relate to your target market, that answer their queries, and provide solutions to their problems, then provide a call to action to bring traffic to your website,

16) YouTube - make videos and post them on YouTube to attract even more traffic. Some people like to read, a lot more like to watch. You want to attract them both,

17) Affiliate marketing program - encourage other people to sell your product for you. Pay commission,

19) Make offers to your list - sell to the people who sign up for your free product, by emailing offers to them, in addition to tips and good content,

20) Measure and improve - pay attention and constantly seek to do it better

21) Make sales/ deliver product and get paid - rinse and repeat.

Friday, 20 August 2010

5 Ways to Make Money Online Without Spending Anything to Get Started

5 Ways to Make Money Online Without Spending Anything to Get Started


Often people come on the Internet looking for ways to make money online without spending any money to get started. In this article we will take a look at 5 ways you can get started making money on the Internet and it won't cost you one penny out of your pocket.

1. Start a blog at Blogger.com. This is free to do and it will only take you a couple of minutes to set up. Google owns this blogging platform so you will want to monetize your blog with ads from Google AdSense.

They make it very easy to get the ads on your blog. You make money every time one of your visitors clicks on one of these ads. Because you are not selling anything this is the easiest way to make money on the Internet.

2. Join a cost per action affiliate network. CPA programs pay you to get your visitor to perform a specific action such as filling out a short lead form.

When you join an affiliate network offering these kinds of programs you will have access to numerous merchants across various niches. Again this is fairly easy money to make because you do not require your visitor to purchase anything for you to earn money.

3. Become an Internet writer. There are a lot of ways to earn money writing online today. Copywriters earn six-figure incomes if they are good.

Blog writers can make extra income, or even quit their job as there are millions of blogs that need fresh content written for them. Writing content articles can pay you well as people need them for their website and article marketing needs.

4. Join ClickBank.com and sell digital information. This is the largest information website in the world and it's free to join. You get one ID number to market all of the thousands of products they have.

You can make money selling ebooks, and they also have recurring commission products that pay you on a monthly basis. Information is always in demand so this is a good way to make money without spending anything to startout.

5. Take paid surveys. You can join survey programs such as InboxDollars and have surveys mailed directly to your email inbox for you to fill out. There are many people who make a few extra hundred dollars a month taking paid surveys online and these programs are free to join.

These are five ways to make money online without spending anything to do it. Millions of people make money on the Internet today and you can too!

Tuesday, 10 August 2010

Reasons Why People Fail Online And How To Avoid Their Mistakes

Reasons Why People Fail Online And How To Avoid Their Mistakes
The Biggest Truth About Making Money Online

YOU ARE ON YOUR OWN!
There’s nobody who cares about you. No guru cares about you. Yeah, they’ll fulfill their own part especially the real ones, not the pretenders, will do everything they promise to do for you because you’re a customer, but beyond that, you’re on your own.
If you want success to happen for you, YOU must take responsibility for it. Only you can make succeed. Don’t wait for anybody to do it for you. Don’t expect any guru to spoon-feed you. You MUST DECIDE to learn everything you need to learn to achieve success online. And I tell you it’s plenty.
Now, don’t be scared. It’s really easy. All it takes is a decision to say, ‘starting today, I’ll learn everything there is to learn about this business, so I can achieve success in it’.
A lot of new, aspiring or even knowledgeable internet marketers amuse me. They will blame a secondary school student for failing an exam because they didn’t study hard enough. Yet they fail online because, wait for it, they refused to study hard enough! That’s smells like hypocrisy to me.
Stop Blaming Gurus

It’s not their fault you’re failing online. Yes, I agree, most of them are arrogant and full of themselves, and many more pretender gurus are full of beans but seriously it’s not their fault you’ve not achieved success yet.
And stop asking any guru for that one magic solution to success online. There’s none! The next time someone asks me to tell him/her or the one secret we gurus are hiding and never want to reveal, I’ll ………………(okay just joking).
Seriously, though there’s nothing we’re hiding. So stop asking okay? It’s aggravating! If you don’t believe that, I’ll let you wallow in our ignorance.
The Cardinal Rule Of Success Online Is…

Do what the gurus do, not what they teach! They may teach you the wrong things but they will only do the right ones for themselves.
Here’s an example: A guru might go out there and learn how blogging works, he may or may not set-up one, hell he may or may not even earn money from blogging but he thoroughly learns how it works.

Then, he’ll do a DVD video teaching how it works, and next takes an advert advertising the DVD. 50,000, readers see his advert and maybe 1,000 are interested, and out of that number, 50 buy the DVD for =N=5,000. Each DVD costs him =N=2,000 to produce and send to the buyer meaning he’s left with =N=3,000.

Now multiply this by 50 buyers, a healthy profit of =N=150,000 and I’m telling you this won’t take him over 3-4 weeks to achieve. Don’t forget, there are still 950 people left who’re still interested in blogging, so he can continue to advertise the DVD each month and make =N=150,000. Over the next the 12 months the guru would have sold 600 DVDs (50 x 12) and made =N= 1,800,000. That’s one million, eight hundred thousand naira.

Now what about the folks who bought the DVD? At least 95% of them will fail. Here’s why:

The first month they get the DVD, they’re pretty excited. They build a blog, put articles and their Adsense codes on it, and then sit back waiting for their accounts to get filled up. Every minute they’re logging into that account, checking and seeing only pennies.

They then realize, ‘Oh my God, I won’t make money without traffic’. So they reluctantly try to generate some traffic and because they don’t want to do the work associated with generating traffic to their websites, by the second month, they quit and are looking for something new. If you’ve ever tried blogging and failed, I can guarantee this is exactly what happened to you. Come on don’t deny it.

By the way, if you thought there was an easy way to riches, forget it! Pal, seriously I believe you’re clever enough to know there isn’t one and it doesn’t matter how books you’ve read titled, ‘Easy Way To Riches’. There isn’t one. Period.
Here’s the lesson: The guru is running an information marketing business, one of the easiest and most lucrative businesses to get into.

The sensible thing for you to do is not do what the guru teaches (BLOGGING) but he does (INFORMATION MARKETING).
If blogging appeals to you, by all means go ahead, just be prepared for the work (and it’s a lot of work). I run several blogs myself, but I use them to help me sell my information products faster and easier
All right enough of the home training. Let me show you exactly why people fail online:

A lot of folks can’t get their thinking together to focus on one thing. They’ve bought all kinds of information products on different subjects, yet they’re still not making money. And you know what the reason they’re not making money is because they’re buying all kind of information products!

Are you chasing the dream? You don’t know what I mean? Chasing the dream means you’re buying up the latest internet marketing product promising the latest trick in the book. If this is you STOP! (as if you’d listen) but seriously STOP!

I’m sorry to disappoint you but the latest thing in town won’t make you rich. It will only make you poor. Stop looking for the latest trick, there isn’t one, despite what anyone has told you to the contrary. The current thing everywhere now is Twitter! Twitter? Are you kidding me?

People just love the fact they’re learning new things and forget the reason they got into this business in the first place is to learn a method that will make them money on a steady basis. Now, what’s how can you build a steady stream of income if you’re running around chasing the latest trick. One week you’re blogging, the next you’re flipping websites, the next you’re selling information products, STOP IT!
Concentrate on one thing, and get good at it. Now isn’t it surprising the gurus you know are known for one major thing.

But of course we have a lot of other income streams. See, despite the fact we do a lot of stuff to make money, we are so very good at one of them. We didn’t start out being great at everything, we started out being great at one! That’s the way wise internet marketers do it.

Now does this mean I don’t buy information products? By all means I do? Almost every week, I buy one!
The difference is I buy like a seller, not like a consumer. A seller buys an information product to get new ideas he can implement immediately. A consumer on the other hand, buys to learn the latest trick so he can feel secure in knowing the latest things.

Stop Thinking Like A Consumer, Think Like A Producer
10 Key Concepts Used in Be Your Own Boss

Everyone wants to boil it down so here we go. The following is an over simplified approach, but let me explain anyway.

A Vision
You must develop a vision in order to know where to start and what to do. Your vision is about what you have to give NOT what you want to GET. A business is defined and directed by its vision.

Everything you need to know about growing your business is already contained in your vision. "Be Your Own Boss" will help you find your unique gift. Once you have discovered your unique gift there is no doubt left, it will require you greatest strengths. When you find it, write it down where you can see it every day.

A Vehicle
You need a vehicle to get there. The vehicle in "Be Your Own Boss" is the Internet but includes much more than that. Just as a vehicle must follow a map, a business must follow a plan. A business plan starts with a unique selling position, and a series of clearly defined and easily achievable goals.

Attraction
In order to sell anything you MUST have a strategy to attract targeted traffic. "Be Your Own Boss"goes into great detail about how to use the principal ofattraction to attract prospects and generate sales.

Content
Developing unique and compelling content is the most powerful way to attract visitors on the Internet. If money is water, then content is the pump. Every popular radio or TV program uses program content to attract a demographically unique audience. Our culture rewards content development through various forms of sponsorship. "Be Your Own Boss" details various content development models and how to implement them into your business.

Passion:
Passion is the most important and least understood ingredient in any business. Passion is also the most unstable element and the most difficult to control. Passion is like gunpowder, uncontrolled it's explosive and unmanageable. Yet it's your passion what shapes your vision giving direction and power."Be Your Own Boss"helps you to control and take full advantage of your passion.

Targeting
If a gun was your vehicle, gunpowder your passion, effective targeting is the bullet casing that shapes the charge. Taking careful aim at your target market insures a bull eye every time. Our target market must be ready, willing and qualified to buy.

Community Building
On the Internet, real communication is more difficult, which makes it even more important. Maintaining some form a mailing list, a newsletter or a visitor's forum are all good ways to develop a sense of community. People won't buy from you unless they feel you can be trusted. "Be Your Own Boss" explains why you should always say what you will do and do what you say, and set a good example for others to follow..

Success
Success is not the end point in the process, it's just feedback that something you are doing is starting. However, once you taste success you know you are on the right path, You are ready to fine tune and automate your selling system. "Be Your Own Boss" can't insure your success but it can remove any excuse for failing.

Duplication
This one is simple. You simply do more of whatever is working best and less of what isn't working. If McDonalds would have stopped after their first successful drive in fast food business business you would have never heard of them today. Success is developing a "Franchise Mentality". Selling consumable products and renewable services are examples.

Back End Selling
There will never be any sale as easy as a sale to an existing satisfied customer. Once you have earned a customer your emphasis shifts into a service and support mode. You want to support your products and services. "Be Your Own Boss" goes into detail about how you can actually actually take advantage of almost any problem using superior support and communication. Often problems are the perfect opportunity to sell a complementary product or service.

Saturday, 7 August 2010

10 Key Concepts Used in Be Your Own Boss

10 Key Concepts Used in Be Your Own Boss

Everyone wants to boil it down so here we go. The following is an over simplified approach, but let me explain anyway.

A Vision
You must develop a vision in order to know where to start and what to do. Your vision is about what you have to give NOT what you want to GET. A business is defined and directed by its vision.

Everything you need to know about growing your business is already contained in your vision. "Be Your Own Boss" will help you find your unique gift. Once you have discovered your unique gift there is no doubt left, it will require you greatest strengths. When you find it, write it down where you can see it every day.

A Vehicle
You need a vehicle to get there. The vehicle in "Be Your Own Boss" is the Internet but includes much more than that. Just as a vehicle must follow a map, a business must follow a plan. A business plan starts with a unique selling position, and a series of clearly defined and easily achievable goals.

Attraction
In order to sell anything you MUST have a strategy to attract targeted traffic. "Be Your Own Boss"goes into great detail about how to use the principal ofattraction to attract prospects and generate sales.

Content
Developing unique and compelling content is the most powerful way to attract visitors on the Internet. If money is water, then content is the pump. Every popular radio or TV program uses program content to attract a demographically unique audience. Our culture rewards content development through various forms of sponsorship. "Be Your Own Boss" details various content development models and how to implement them into your business.

Passion:
Passion is the most important and least understood ingredient in any business. Passion is also the most unstable element and the most difficult to control. Passion is like gunpowder, uncontrolled it's explosive and unmanageable. Yet it's your passion what shapes your vision giving direction and power."Be Your Own Boss"helps you to control and take full advantage of your passion.

Targeting
If a gun was your vehicle, gunpowder your passion, effective targeting is the bullet casing that shapes the charge. Taking careful aim at your target market insures a bull eye every time. Our target market must be ready, willing and qualified to buy.

Community Building
On the Internet, real communication is more difficult, which makes it even more important. Maintaining some form a mailing list, a newsletter or a visitor's forum are all good ways to develop a sense of community. People won't buy from you unless they feel you can be trusted. "Be Your Own Boss" explains why you should always say what you will do and do what you say, and set a good example for others to follow..

Success
Success is not the end point in the process, it's just feedback that something you are doing is starting. However, once you taste success you know you are on the right path, You are ready to fine tune and automate your selling system. "Be Your Own Boss" can't insure your success but it can remove any excuse for failing.

Duplication
This one is simple. You simply do more of whatever is working best and less of what isn't working. If McDonalds would have stopped after their first successful drive in fast food business business you would have never heard of them today. Success is developing a "Franchise Mentality". Selling consumable products and renewable services are examples.

Back End Selling
There will never be any sale as easy as a sale to an existing satisfied customer. Once you have earned a customer your emphasis shifts into a service and support mode. You want to support your products and services. "Be Your Own Boss" goes into detail about how you can actually actually take advantage of almost any problem using superior support and communication. Often problems are the perfect opportunity to sell a complementary product or service.

There is a lot more information in "Be Your Own Boss." Order it risk free now and see for yourself.

Thursday, 5 August 2010

How to Create A Cash Pulling Mini-Salesletter For Your Short Report

How to Create A Cash Pulling Mini-Salesletter For Your Short Report

Here’s how to write a cash pulling mini salesletter for your report that will make you more money than you can spend.

1. Kicker
This is a short, introductory statement located at the very top of your salespage that is used to introduce your headline.

Here are some examples –

• (Mention A Specific Group)”Attention First-Time Parents…”

• (Mention A Specific Problem With Latest Development) ”New Breakthrough Discovery For Arthritis Sufferers Shows…”

• (Mention A Credible Source)”As Seen On The Oprah Winfrey Show…”
Mention A Shocking Announcement)”You’ve Been Lied To About Teaching Qualifications!”

• (Mention A Statement Of Fact)”A Panel Of Top Experts Agree, This Is The Easiest Way To…”

2. Headline
This is the most important part of your salesletter, as it’s like an advertisement for the rest of your salesletter. It’s located at the top center of your sales page immediately below your kicker. It should be in larger, bolder print and may contain certain words highlighted in different colored text for emphasis.

This is your biggest weapon of the sales page and should be used to showcase your biggest benefit to the reader.
What is the ultimate “best reason” someone should buy your special report?
What is the most desirable result of buying your report to the reader?
What, above everything else, would be most beneficial about buying it?

This is your chance to quickly encapsulate your entire salesletter in one, eye-catching sentence that is GUARANTEED to be read by the visitor to your site.
Use Pictures. Unless they’re a glutton for taking the road less traveled, most people want the easiest route to their destination of choice. Use word pictures to describe the ultimate result most desirable to the reader. It’s not just “working from home”, it’s “working from the comfort of your home”.
Moving on, the next “part” I want to mention is the…

3. Salutation
This is where you call out to the person reading your salesletter. You can either choose to use the words ‘Dear Friend’ as it will work for many markets. However for better impact it’s great to use

a salutation that identifies your target market, for example, if you’re writing to women who want to find out if their husbands are cheating on them, use the salutation, ‘Dear Soon to be Divorced Woman’, or ‘Dear Worried Wife’. That has more impact

d. Introduction/Problem statement
Virtually every good salesletter begins –in one form or another – with an introduction of a problem.
.You’re not getting enough traffic to your site.
.Your list isn’t big enough.
.You still haven’t dropped that last 10 kilograms.
.Your spouse wants a divorce.
.You can’t seem to manage your time.
. You’re not as good at tennis as you’d like to be.
. You’d like the flexibility of working from home.
.You could be happier if just one thing changed.

Serious or trivial, stated positively or negatively, real or imagined, problems are the universal driving force behind many – if not most – decisions we make. We want to avoid them, correct them, minimize them or make up for them, but make no mistake about it, they have great influence in our lives.
We’d be happier without problems, or so we think. We’d at least try to give it a try.
And, if we can’t completely eliminate our problems, it sure would be nice to have something really wonderful happening in our lives that would diminish or overshadow them. We all have things that we’d like to improve upon. Things we’d like to see changed to some degree. Things we’d like to make better.

So, one of the best ways you can begin your mini-salesletter is to establish the fact that there is a problem that needs to be addressed. Generally, by telling some kind of story that allows you to identify with the reader and the problem they face.
4. Solution
Now that you’ve established a problem, it’s time to share the solution – namely, what YOU have to offer in your “small report”!
Here’s where you let loose with the “unique sales proposition” we talked about earlier.
Without being arrogant or prideful, it’s time to talk about yourself: your experiences, your knowledge, your secret weapon, your special way of doing things.
Explain what you have to offer in your small report that will help the reader to solve the problem they are facing.

Tell a story to explain HOW you found out what you’ll be sharing in our special report.
Empathize with the reader – you’ve been where they were and look at how things have changed since you made your discovery of “what works”.
Point out what makes you different than the rest of those out there who might be offering similar products.
Refer to tips, strategies, practices, etc. that you reveal in your special report (without telling them exactly WHAT those items are, of course!)
Mention specific results you’ve achieved by using the information included in your special report.
And don’t just make claims, PROVE them, which brings us up to “part” 6, which is your “proof”…
5. Proof
Anyone can make claims about what they’ve done and what they know, but how many can prove it? And, when they prove it, how much more effective is their claim?
People, in general, are naturally skeptical. Especially those who’ve been around the block and have fallen for hype before. If you want to bridge the gap between their wallet and your order button, you’ve got to establish trust.

And the surest way to establish trust is to prove what you’re saying is true.
There are three simple things you can do to validate your claims by providing a form of evidence that I want to quickly point out…

a. PROVIDE a testimonial. It’s one thing when YOU say the information included in your special report works…it’s another thing entirely for someone else to proclaim that they’ve duplicated or exceeded your results by trying the information themselves. A testimonial from someone who’s read, used and seen results from your special report represents a voice of credibility speaking on your behalf. One or two testimonials should be sufficient for your special report mini-salesletter.

b. POINT to visual evidence. What diet program appears more legit than the one with a “before and after” photo of someone who’s lost weight? When you can provide screenshots, photographs or other “visual” evidence to substantiate your claims, it can go a long way to tear down the wall of reluctance that rests between you and your potential customer.

c. POSE a challenge. If possible, get the reader of your mini-salesletter to do something themselves to test your validity. When I was selling a course on “article writing”, I’d tell folks to go to Google.com and do a search for my name to PROVE I knew how to get write and distribute articles for profit online. It’s not always possible, but if it is, posing a challenge for the reader to do something to test you is a nice option.
When you’ve laid out your “proof”, it’s time to get specific about what’s included in your special report…

There you have it. The only thing that will prevent you from making money with this information I just shared with you is if you fail to take action. It’s not what you know that matters but what you do with what you know that counts, Take action now.

Wednesday, 4 August 2010

How to Use Keywords to Position Your Articles

How to Use Keywords to Position Your Articles

(Article Marketing Secrets- 2)

In a nutshell, keywords are just words or phrases that people use to search for anything and everything online. Seeing as we’re getting the nomenclature out of the way, ‘keyword density’ is the amount of a certain keyword per 100 words.

Keywords are important – that can’t be stressed enough. Considering that search engines are still the primary way in which people look for anything on the internet, it means that people who are looking for things in whatever niche you’re in, are going to be doing so on search engines.

Thus, when talking about positioning your articles, it essentially means positioning them in the relevant searches, so that they’re more likely to be found by the right people.

What happens if this isn’t done? Well, say you had an article about blogging for money, but it didn’t contain any keywords that are being searched for a decent amount of times per month. In this sort of case, there would be no way that anyone would find your article, and so it would go pretty much unread and unattended.

Admittedly, for long articles there inadvertently ends up being a keyword used here or there, but for reliable results, you’re going to want at least a 1% keyword density (but not more than 3%).
First though, you’re going to have to find the keywords that you intend to use.


Keyword Research

Basic keyword research is really pretty easy, and there isn’t too much about it that even a beginner can’t come to grips with. To start off with, the keyword research tool of choice is Google Adwords Keyword Tool.
Seeing as Google is the most popular search engine around, getting data from it seems to be a logical place to begin.
When conducting keyword research, there are three considerations in particular that play an important role:

1. Number of Searches
Quite literally, this is just the number of searches per month. If a term has a high number of searches, it means lots of people are looking for it, which definitely makes it a better choice.

2. Competition

Once you have a keyword that has a decent amount of searches, plug it into Google and search for it. When you get the results, take note of how many there are. For instance, if there are 11,800,000 results, then that means a lot of people are competing for that keyword.

On the other hand, if you end up with something like 1,800 results, then there are very few competing websites.
Needless to say, with less competition, you stand a much better chance of appearing on the first page of the search results, which is really what you should be aiming for. Once you’re there, you will no doubt see a dramatic increase in your views.

3. Profitability

Not all traffic is as profitable, and sometimes, for certain keywords, the traffic that is obtained just refuses to be converted. While there are a lot of factors that can affect this, it isn’t too relevant as far as keyword research is concerned.
Instead, it is better to know just one simple test of the ‘profitability’ of a keyword.

When you perform a search for the keyword to scope out the competition, take notice as to whether or not any adverts appear. If they do, then that means someone out there feels that it is worth spending money on that keyword.
Admittedly, this isn’t a 100% accurate test, but it should suffice to give you a general idea.

By looking at these three areas of keyword research, you should end up with a list of keywords which you can use to position your articles well. Remember: The idea is to get profitable keywords that have a decent number of searches per month, and low competition.
Keyword Enriched Articles

With the keywords that you’ve acquired, you need to enrich your articles with them. Mind you, there is a difference between enriching and stuffing, and search engines are smart enough to recognize when someone is trying to fool them.

Insert keywords in such a way that they flow smoothly through the article, and follow the 1% to 3% keyword density rule closely. For each article, it is generally advisable to have one ‘short’ keyword of about 2 to 3 words, and two ‘long’ keywords of 4 or more words.

If you do all of this, your articles should be showing up for the keywords that you’re targeting, and so, all that remains is to consider the other aspects of article marketing.
Next will be Grabbing Attention with Headlines. Check out part 3

Sunday, 1 August 2010

SIMPLE BUT FAST PRODUCT CREATION STRATEGIES

SHOCKING REVELATION!!!

The Only important MBA

Massive Bank Account


WHY YOUR OWN PRODUCT?

.Build list of paid customers

.Branding

.Increased credibility

.Expert status

.Fast relationship building opportunity

.100% profit

.Opportunity to recruit affiliate



"I would rather get 1% of the efforts of each of 100 men than 100%

of the effort of one men" Paul Getty



17 Perfect Product Checklist


1. Demand for the product should already exist among qualified customers

2. Product benefits are easily understood and recognized by potential customers

3. Product is unique in that not many competitors offering similar product targeting this market

4. Product has high perceived value and can justify a higher selling price

5. Product can be created just once, but sold many times

6. Product has low or zero duplication costs

7. Product is easy to package or can be delivered electronically

8. Product is inexpensive to ship or can be be delivered electronically

9. Orders for product can be filled automatically by an online auto-pilot system

10.Product requires little or no after sales support

11.Product appeals to professionals and others with money to spend

12.Product has repeat sales or back end sales potential

13.Product is always paid for before it is delivered

14.Product is such that I can create it myself - giving me full ownership rights

15.Product can be developed in a reasonable time period

16.Product has buy out potential

17.Best Product To Create And Sell On Internet?





DIGITAL (INFORMATION) PRODUCT


Why?


.Fast to create, fast to market

.No inventory to stock

.Low startup costs

.There's no shipping and handling

.Instant delivery, leveraging the incredible power of "instant gratification" for your customers

.Benefiting from impulse purchases. Note: the vast majority of purchases are "impulse" driven

.Instant income




Different Forms of……..


.Downloadable templates and worksheets

.Downloadable books and reports

.Downloadable software

.Downloadable add-ons and plug-ins that piggyback onto popular software packages

.Downloadable audio files (ie cell phone ring tones)

.Downloadable video files

.Downloadable resources for professionals (ie - graphics for video and DVD producers)

.Downloadable training courses

.Subscription web site app-on-tap (application on tap)

.Subscription web site download library

.Pay per view access to videos

.DVDs and CDs




Product creation baby steps


What is the first thing to do?



What is a Niche?

A distinct segment of a market.




What makes a good niche market?


.The market must be easily defined and reachable

.Small enough and large enough

.Enough people with money to spend

.Passionate/Desperate

.Available advertising sources

.Must lend itself to information products

.Opportunity to sell backend products



Ways To Identify a Niche


.YOU

.Your Environment

.Idea Hangouts Online

.Solution Search



Money Equation


Ep2 = EM

Tools to use:

wordtracker

http://freekeywords.wordtracker.com/

Google Adwords: keyword tool

https://adwords.google.com/select/KeywordToolExternal



Simple–Fast Product Creation Strategies


.Research and compile

.Interview Expert

.Record Your Own Tips and Advice

.Outsource

.Turn Existing Content Into Products

.Republish Existing Information/To New Format or Market

.Co-Create A Product

.Purchase 'Private Label' Rights

.Hands-On Video Or Camtasia Presentations

.Public Domain Information

.Case Studies - press release, successful sales copies etc

.Checklists and/or "Top 10" Lists

.Sell Your Ideas - instead of creating it - simply sell it as e-book or membership

.Hold A Contest

.Templates, Forms, Etc. - graphic designer can create ebook templates,

. header templates, etc, copywriter could offer web copy templates.

.Resources List - compilation of useful resources to your market

.Creating Directories and guides - of sites, resources, software or even businesses

and offer some information on each.

.Capitalize on Trends and Fads

SIMPLE BUT FAST PRODUCT CREATION STRATEGIES

SIMPLE BUT FAST PRODUCT CREATION STRATEGIES


SHOCKING REVELATION!!!

The Only important MBA

Massive Bank Account


WHY YOUR OWN PRODUCT?

.Build list of paid customers

.Branding

.Increased credibility

.Expert status

.Fast relationship building opportunity

.100% profit

.Opportunity to recruit affiliate



"I would rather get 1% of the efforts of each of 100 men than 100%

of the effort of one men" Paul Getty



17 Perfect Product Checklist


1. Demand for the product should already exist among qualified customers

2. Product benefits are easily understood and recognized by potential customers

3. Product is unique in that not many competitors offering similar product targeting this market

4. Product has high perceived value and can justify a higher selling price

5. Product can be created just once, but sold many times

6. Product has low or zero duplication costs

7. Product is easy to package or can be delivered electronically

8. Product is inexpensive to ship or can be be delivered electronically

9. Orders for product can be filled automatically by an online auto-pilot system

10.Product requires little or no after sales support

11.Product appeals to professionals and others with money to spend

12.Product has repeat sales or back end sales potential

13.Product is always paid for before it is delivered

14.Product is such that I can create it myself - giving me full ownership rights

15.Product can be developed in a reasonable time period

16.Product has buy out potential

17.Best Product To Create And Sell On Internet?





DIGITAL (INFORMATION) PRODUCT


Why?


.Fast to create, fast to market

.No inventory to stock

.Low startup costs

.There's no shipping and handling

.Instant delivery, leveraging the incredible power of "instant gratification" for your customers

.Benefiting from impulse purchases. Note: the vast majority of purchases are "impulse" driven

.Instant income




Different Forms of……..


.Downloadable templates and worksheets

.Downloadable books and reports

.Downloadable software

.Downloadable add-ons and plug-ins that piggyback onto popular software packages

.Downloadable audio files (ie cell phone ring tones)

.Downloadable video files

.Downloadable resources for professionals (ie - graphics for video and DVD producers)

.Downloadable training courses

.Subscription web site app-on-tap (application on tap)

.Subscription web site download library

.Pay per view access to videos

.DVDs and CDs




Product creation baby steps


What is the first thing to do?



What is a Niche?

A distinct segment of a market.




What makes a good niche market?


.The market must be easily defined and reachable

.Small enough and large enough

.Enough people with money to spend

.Passionate/Desperate

.Available advertising sources

.Must lend itself to information products

.Opportunity to sell backend products



Ways To Identify a Niche


.YOU

.Your Environment

.Idea Hangouts Online

.Solution Search



Money Equation


Ep2 = EM

Tools to use:

wordtracker

http://freekeywords.wordtracker.com/

Google Adwords: keyword tool

https://adwords.google.com/select/KeywordToolExternal



Simple–Fast Product Creation Strategies


.Research and compile

.Interview Expert

.Record Your Own Tips and Advice

.Outsource

.Turn Existing Content Into Products

.Republish Existing Information/To New Format or Market

.Co-Create A Product

.Purchase 'Private Label' Rights

.Hands-On Video Or Camtasia Presentations

.Public Domain Information

.Case Studies - press release, successful sales copies etc

.Checklists and/or "Top 10" Lists

.Sell Your Ideas - instead of creating it - simply sell it as e-book or membership

.Hold A Contest

.Templates, Forms, Etc. - graphic designer can create ebook templates,

. header templates, etc, copywriter could offer web copy templates.

.Resources List - compilation of useful resources to your market

.Creating Directories and guides - of sites, resources, software or even businesses

and offer some information on each.

.Capitalize on Trends and Fads

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How to Build a Niche Wordpress Blog from Scratch

How to Build a Niche Wordpress Blog from Scratch
Plus 7 Failure-Proof Ways to Make US Dollars With It!

Introduction

• The title of this course throws up 4 vital
questions:

• What is a niche?

• What is Wordpress?

• What is a blog?

• How can I make money from my blog (US
dollars, naira, etc or isn’t that what we are all
here for?)

What is a Niche?

• A Niche is simply a group of people that have
similar interests. Business Opportunity seekers
are a niche, football lovers are a niche, etc

• Each Niche Has Sub-Niches
For every niche, there are sub-niches. For
instance, football lovers’ niche can be subdivided
into Arsenal lovers, Chelsea lovers, etc

How to Find Highly Profitable Niches

1. Go to Magazines.com and look at the top
magazines. That will give you an idea of
the reigning niches at any point in time.
2. Go to Amazon.com and clickbank.com
and search their bestseller’s list. This will
give you an idea of profitable niches you can tap into at any point in time.
3.Use forums. People go to forums to express their frustrations.
4.To also know what is hot right now on the web,I use the following tools:
http://buzz.yahoo.com/
http://www.google.com/trends/hottrends
http://50.lycos.com


Finding Profitable Adsense Niches

If your site is going to be strictly about adsense, you can get profitable niches by subscribing to these sites:
Nicheaday.com
Keywordcountry.com
Keyworddiscovery.com

Get Cheap Webhosting!

What is a Blog?

• I call a blog an online journal that is
frequently updated. If you understand the
concept of keeping a diary, you will
understand blogging. Everyday, you make
an entry into your diary, just like blogs are
supposed to be updated often so they
don’t carry stale or old content. Popular
blogs I know are updated at most every 3
days, while some are updated daily.

How Does WordPress Come Into The Picture?

• WordPress is a highly popular, FREE software
for creating and managing blogs, or more specifically niche blogs.
• With Wordpress, you can easily:
Create a content rich niche site, without the
hassle of uploading. All you need to do is copy,
paste and publish your content immediately or
schedule it for auto publishing at a later date.

The 2 Biggest Myths About Blogging

• The first one is that you have to be a good
writer. That’s not true as all you need is a
ability to express yourself properly.
• Second is that it's hard to get good content
unless you hire some hot shot writer or
copywriter.

Are You Ready for The Truth?

Truth is, to build profitable and money
making niche blogs:
You don't need to be a good writer.
You don't need to plagiarize.
You don't need a hotshot copywriter.
In fact, the only thing you need to know is
how to use a 'mouse'.

Let Me Show You How To Use Your Mouse to Install a Wordpress Blog From Scratch.

What You Need
1.Domain Name
2.Webhosting
3.Blog Software

Step-by-Step Guide to Installing Your Own Blog

Once you have a domain name registered and hosted,
you can then go into your cpanel. To log into your
cpanel, just type http://yourdomain.com/cpanel
A small form will pop up, put in the username and
password given to you by your host. Once inside your
site, locate the fantastico button. Click on it. When the
page loads, click on wordpress under blogs. Then click
on new installation.It will then ask you if you want to
instal your blog on your root directory.

After Installation

• Check your blog by going to the url which you
installed it to.
• You have the default theme, so, how do you
change it? By installing another theme. Just go
to google.com and look for beautiful themes.
Then get an ftp client such as smartftp to upload
the theme into your blog’s wp-content/themes
folder.Once there, go to the theme’s page and
activate it. Your blog will start looking differently.

Leave a comment